Today's I'm gonna be telling you how to create and sell an e-book. Presently many individuals have asked me since I came out last week and exhorted those impacted by the YouTube Partnership Program to simply make an e-book a lot of people have come and said. So I assumed this is the best time to come out and make this for you.
CREATE AND SELL AN EBOOK
So what I wanted to do today took you through all of the stages that you would need to go through to create a profitable and really helpful ebook that you could offer to an estimated crowd and that is the thing that we will do today. So what I wanted to walk you through as I said was every single stage that you would need to go through.
If you are going to not just throw something together but create a profitable great product as an e-book that you can continue to sell as your audience grows on whatever platform you prefer. I mentioned selling an e-book on YouTube but this is across the board for your business or just for your brand.
So we're going to walk through each stage now I do say that most of you will probably just want to jump into stages 3 and 4 but without stages 1 & 2 your ebook is not going to be as helpful and therefore as profitable as it could be.
Trust me I've worked in NPD (New Product Development) for a few different companies and I know that there are stages that you do need to consider. If you're creating a product in any injury and that is not exclusive to e-books. So please make sure you do take the time to complete stages one and two. If you are going to create a great product.
1. Planning
So stage one is the planning stage and this is important. You need to think about the outcome of what your ebook is going to be able to achieve for people in your ebook going to be and just purely for entertainment purposes,
- Is it going to create some type of result for people?
- Is it going to teach people things?
- Is it going to be an opinion-paste-based piece?
Whatever your idea is whatever your subject matter is whatever your skill is your area of expertise your passion is to start to brainstorm ideas and outcomes that you want people. The purchases of that ebook to be able to achieve you must know this before proceeding because of what you'll find.
If you don't know the outcome when you're coming time to develop this product you'll find yourself probably going off on a tangent and getting lost in your work because you don't know exactly where you're heading with what you create and therefore if you're confused about the product.
So will be consumers and there'll be no testimonials there'll be no reviews no one will continue to purchase it. So making sure you know exactly what people are going to get out of purchasing the ebook before you even start to create it also with the planning stage. You want to start planning out what you are going to cover in this ebook.
So once you know the entire outcome for the e-book starts planning out the product itself how long is the e-book going to be. Is it will be in parts areas stages what is each stage going to cover how can you go to introduce it will be an exercise manual? Is it going to be more just a reading stylebook?
Is it going to have pictures plan all of that kind of smaller details out in the beginning? So you can just start to map out each phase of this. It's going to help you when it comes time to put it together. If you've got a plan for each section rather than starting on a blank page from page one and trying to put it together page by page. If you got that goal there it's going to be a lot easier for you to create.
2. Research
If you want to create a profitable product and this isn't just for ebooks tip. This is for any products you want to create in your business go ahead and do some research go out and have some conversations with people and say,
"How much would you buy this to start doing some of that consumer research and marketing research"
So that you can collect feedback and also fine-tune your product. You know, amazingly, you have all of these great ideas but you do want to get feedback because sometimes our ideas could be better with the feedback and the responses from others. So reach out and with your project with that structure that you've put together and say send it off to a couple of people being like,
Does this look like something that you would purchase if not why not how can I make it better where are the gaps identifying the gaps in your product is important as well?
So asking people where are the gaps and making sure that the feedback that you do get you're not getting offended by it but you're implementing that to create an unsurprisingly better item before you even begin creating it.
3. Development
Now it is stage 3 which is the development of the product. So my preferred way to create ebooks is in canva - canva is a free program that you can use where you can create a whole range of different graphics. This is good for anyone who isn't necessarily design orientated or the most kind of technically designed.
Creative type of person because Canberra has a lot of templates that you can work off of you can tailor them to be your own you can create PDF files in there and you can make them look a lot nicely. If you were just going to create this in Word and then transform that into a PDF document.
The Canberra canva is good and I suggest that for anyone who is a beginner. If you are a little bit more advanced or if you are a lot better off with programs in the Adobe suite then my suggestion would be to go with InDesign and even if you aren't design orientated but your tech orientated what you could do with InDesign is to buy a template.
Somewhere like a creative market you could buy a template for a media kit or a magazine or a presentation or an annual report whatever kind of design that you look like and afterward clearly tailor the data in that to suit your digital book however you would need to alter that in InDesign and they cut the program in any event, for me.
I find it too complicated but I just find canva to be so much easier and so much less time-consuming. So the chances are there depending on your skill level but my advice is to go with canva. So all you need to do is spend the time to make sure you are through this development stage. You're working off of that plan still trying to get feedback as you go along.
As well I would do the first copy send it out to a couple of people and get feedback. Once you've done on that as well make sure that you are having people read it before you put it together as a final because there might be some things that you've explained that just don't make sense to other people.
It might be some gaps in the information because you're basing it on your area of expertise and often you know more than other people do. So when we're explaining things we often leave gaps. So making sure you are having people test that making sure you're having people proofread it oh my god even coming from me this is something that is.
So important but make sure you're having a couple of people proofread this document. You know you are selling this for the money you must understand even if it's only five dollars that there is a level of professionalism behind this product. So make sure that it is proofread that you have got it tested by people and that it is easy for people to understand and to enjoy.
Once you've got your finalized products with all of the feedback and you've made all of those tweaks. Then you save it all you require to do is save it as a PDF whether you did complete up making it in Word or InDesign or anything like that the most suitable file choice for you is to just save it as a PDF.
Save it to your desktop make sure you back that up as well on an external hard drive or the cloud. You don't like to lose your work creating certain that you save that to a PDF.
4. Distribution
Now the next final stage is distribution and that is how do you go about selling this. There are numerous methods but the best to that I and suggest to anyone who does or is viewing a website is to use either WordPress with the plug-in WooCommerce or to use Squarespace commerce.
So if you will sell things unsquare says you should move up to the business adaptation it is a venture yet once more. So is essentially anything when you're bringing in cash on the web yet assuming you've as of now got a WordPress webpage then you can utilize the module were cominis. Presently with both Squarespace and trade what you would have to do is introduce it.
Create yourself a product and both of those will have the option to create a digital product. So essentially you should simply make an item take the first page of your digital book and utilize that as the item picture to compose a portrayal regarding what your digital book is about. Recalling that individuals are out outcomes they may not likewise discuss the result.
Talk about what people can expect from the book not there are 94 pages with pretty pictures in it. Talk about what people will get if they purchase it that's how to make sales and then make sure you select a digital product for both works on us and Squarespace commerce. You'll simply transfer that PDF document to your root Commerce or Squarespace trade.
At the point when somebody buys that item then they will see sent a programmed email that will convey them that digital book. You must do it this way because you can't just have people pay you either through PayPal or something like that and then rely on manually sending in that product. After all, if you're asleep and somebody from the other side of the world buys it.
They're gonna rather suck when they don't get that product sent to them directly. The last piece on that will be that you do have to have an installment framework for you to have the option to acknowledge those installments both Squarespace commerce and WooCommerce integrate with a lot of the payment systems but my suggestion is that you either have PayPal for business meaning that you can accept payments on that or stripe.
Now a lot of people do like to pay with a PayPal account. So it is good to have PayPal. PayPal business just charges you a fee it's 3%. So if your ebooks are $5 you can imagine that's not very much but you do need to have a paper business account and not just a normal account. So you can arrange up that method. The strike is another great option for you.
Sam cart is another great option there are multiple different integrations that you can have but my suggestion is to have either PayPal or stripe or book. Now once you do have all of this setup you've got your payment system. Set up you've uploaded your digital download you've set the price for your ebook.
You've got it already everything's ready to go you've got a way that people can link to it from your website and you can put that in your YouTube description etc. Do make sure that you test the entire sales process yourself by either making. The price is zero for that test period and then purchasing yourself or even just purchasing yourself.
You'll get the money back with fewer fees but make sure you're testing it yourself. So everything is fluid that the digital download is being delivered to you in the box and everything is smooth before you go out there and start promoting and that product to people. They're making sure you are testing the fluidity of the GB payment process to get the e-book yourself before actually going out in there and promoting it
Conclusion
I hope that was helpful I hope that that told you a step-by-step guide. Please accept my apologies for assuming it was exhausting to any individual who's not keen on really making a digital book yet those are the specific advances that you want to take to make yourself an e-book. You can create an e-book in anything honestly there are so many amazing ebooks out there and you could do anything to do with any topic.
Whatever topic you have in your heart it could be about knitting it could be about the best way to treat a kitten. It could be about how to stop wasting food. It could be about the best ways to get fit for summer. It could be concerning how to make an e-book. You could create an e-book on how to create an e-book it could be on photography.
It could be on the graphic design. It could be on bird marketing business anything honestly just learn something use it to implement it in your business and create an e-book about that it's not difficult. You've recently got to accomplish the work.
So I trust that was useful kindly leave me in the remarks in case you have any inquiries and you're not seeing any of these means since I'm more than happy to continually guide you through this process thank you so much.